The term “denim” comes from the French city of Nîmes – "Serge de Nîmes" means “fabric from Nîmes”. The businessman Levi Strauss is considered to be the creator of jeans. He brought the durable fabric to America with him and used it to manufacture trousers for miners. The original blue denim came from manufacturing with indigo coloured warp and weft threads. Since the yarn is not thoroughly coloured, the fabric can be lightened in certain areas. Alongside the classic jeans look, we also recognise a huge variety of designs in different washes today.
This denim contains a high proportion of synthetic Elastomultiester (T400) fibres. The special blend lends the trousers more durability and allows them to spring back into shape easily. This makes them more comfortable and less likely to stretch or wear out.
Innovative fabrics with Superstretch offer the highest degree of shape stability and spring back into shape easily. It also offers exceptional durability in all directions. The use of ultramodern dual-core threads create super-elastic, durable trousers and five-pocket jeans with a masculine look.