Secure and Capable

Privacy Policy

Privacy statement of MEYER-HOSEN AG

Meyer-MM, LLC is committed to respecting the privacy rights of our customers and all visitors to our web sites, web pages, interactive features, applications, blogs, social networks, and other online or wireless offerings, that post a link to this Privacy Policy (collectively, the “Site”). We have instituted this Site, Digital Privacy Policy in order to explain our privacy practices and to describe the types of information we gather from individuals through (i) visits to and use of our website located at By accessing the Site or any other Service or by contributing any personal information in one of our stores, you agree to be bound by this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site or any other Service. Each time you visit the Site, the current version of the Privacy Policy will apply. You should check the date of the Privacy Policy (which appears above) and review any changes that have been made since your last visit to the Site.

Information we collect

Information You Provide

You may provide information to us when you shop, purchase products from our Site or Service, register for an account or loyalty program, sign up for a newsletter, or communicate with us. Such information may include your name, email address, telephone number, other contact information, payment information, items purchased, return information, shipping and billing address, government-issued IDs (for verification purposes), and username and password.

Information that We Automatically Collect

We, along with our third party service partners, may automatically collect information when you use the Site. The information collected includes, but is not limited to, device ID, device type, browser type and version, location information, computer and connection information, statistics on page views, traffic to and from the Site, ad data, IP address, referring website address, content viewed, interactions with content, and standard web log information. See the Use of Cookies section below for additional information.

Location Information

If you use our mobile websites or install our mobile applications or other smart device applications, we may collect location data from your device, including when you are not using the device or application. Some of our device applications may use location information to detect whether you are near or in one of our stores. For many devices, you can control the sharing of device location via the settings menu or device portals.

Other Information We Collect

We collect information about you and your use of the Site from from third parties like web hosting providers, analytics companies, social media platforms, data companies, and advertising services. The information we collect includes demographic information, information about your interests, and information about the devices you use to access the Site and other online services. You may use social media tools (e.g., like buttons, share buttons, or login features) on the Site. When you do so, we receive information from your social media account, such as your friends or contacts, profile picture, birthdate, gender, and other profile information that you share on the platform. The information we obtain from social media platforms depends on your account and privacy settings with the platforms and the platforms’ privacy policies.

Social Listening

If you actively communicate about us or our brands on social media, we may collect a copy of your communication. For example, if you use #MeyerUSA in relation to one of our items we will retain a copy of the tweet and may use it for our brands awareness. In order to enable us to do so, we contracted a third parties for the provisioning of social listening services. Please note that any information you post or disclose through these services will become public and may be available to other users and the general public.

Also, if you disclose any personal data relating to other people to us or to our service providers in connection, you represent that you have the authority to do so and to permit us to use the personal data in accordance with this privacy notice. If you choose to connect your social media account to your Meyer Trouser account (where such feature is available), you will share certain personal data from your social media account with us, for example, your name, email address, photo, list of social media contacts, and any other information that may be or you make accessible to us when you connect your social media account to your Meyer Trouser account. We will engage in these activities to manage our contractual relationship with you, with your consent or where we have a legitimate interest.

Name and address of the data protection officer

Kallweit Datenschutz

Herr Thomas Fichter
Benrother Straße 4
51588 Nümbrecht

Tel.: 02295 / 9028941
Fax: 02295 / 9028942

E-mail: [email protected]


How we use information

We use the information we collect for a variety of purposes, including:

  • To process your transactions and provide you with the products and services you request
  • To provide, maintain, protect, develop, and improve the Site and our services
  • To improve your experience on the Site and in our stores
  • For customer service, including to respond to your inquiries and requests
  • To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required
  • To analyze and learn about consumer trends and interests
  • To learn about the devices you use to access the Site and other online services
  • To personalize the content you see on the Site
  • For administering contests, sweepstakes, and other promotions
  • Maintaining your reward or loyalty program memberships
  • To provide you with communications, recommendations, ads, and other information of interest to you, including via interest-based advertising based on your online activities on the Site and other online services (see the Use of Cookies section for more information)
  • To prevent and detect fraud, criminal activity, and violations of our terms of use
  • To protect our rights as well as yours and others
  • To comply with our legal obligations
  • We use information that does not reasonably identify you for any purpose, including for statistical analysis of the Site.

Use of Cookies

Our Site uses cookies and similar tracking technologies to enable us to analyze how people use the Site; to improve and personalize your experience of our Site; to help us communicate with you about your account or the Site; to deliver direct marketing communications to you; and to serve advertising that, on some platforms, is tailored to you based on your browsing behavior and other information held about you.

A web browser cookie (“cookie”) is a small text file that is sent by a website to your computer or mobile device where it is stored by your web browser. This enables a website to recognize you as you move around the site and/or each time you revisit. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember what’s in your basket if you’re shopping online, to remember your preferences and settings, to analyze how the site is used by you, and to serve advertising to you.

Cookies may be served to you by the website you are visiting (a “first party cookie”) or by another organization providing services to that website, such as an analytics company or advertising network (a “third party cookie”). They will either be stored for the duration of your visit (a “session cookie”) or they will remain on your device for a fixed period, which could be months or even years, to remember you across multiple browsing sessions (a “persistent cookie”).

Personalized Targeted Advertisement

Based on your on- and offline purchase history, your behavior on websites (visited pages, links clicked) and interaction with chatbot(s), we will set-up and maintain your personal digital marketing profile to make sure that we only show you advertisements that will most likely suit your personal taste. This is called targeted advertising. The more successful we are in targeted advertising, the higher our (prospective) customer satisfaction. To be able to show you targeted advertisements, we can also match your data profile with customers that have a similar profile.

We may also use the data for retargeting by showing you a targeted advertisement on a third-party website that is linked to an event on our website, for example a specific purchase that was abandoned.

In addition, Facebook, Google and other online actors can independently register your use of our advertisements. Please read the privacy policies of such third parties as we are not responsible for the personal data they process for their own purposes.

Tracking Technologies: Web Beacons/Gifs, Pixels, Page Tags, Script

Web pages, emails and apps may contain small, transparent image files or lines of code that help record how you interact with the online services. These tracking technologies are often used in conjunction with cookies (or the unique identifier of your device), and they are used to help website and app publishers to better analyze and improve their services and to target advertising based on your browsing behavior and interests. For example, we may use these technologies to learn about the web pages you visit or which elements of a page or application you viewed; when and for how long you interacted with our content; whether you viewed and/or clicked on an advertisement; and whether you opened or clicked on marketing communications that we may send to you.

Tracking Via Mobile Applications and Other Applications

When you use our applications we may record unique identifiers associated with your device (such as the device ID and IP address), your activity within the applications, and your network location. We use cookies and tracking technologies for a variety of reasons, such as to enable us to recognize when you have logged in, to improve your experience of the Site, to learn about how users interact with and use the Site , to deliver advertising, and to remember your preferences. Some of the advertisements and marketing messages we send may be intended to reflect your interests as inferred by your activities on the Site and other online services a common practice known as interest-based advertising or behavioral advertising. Third parties may similarly use cookies and tracking technologies to deliver advertising and marketing messages relevant to you, which may be based on your online activities on various online services.


Sharing information with third parties

Except as described in this Privacy Policy, Meyer Trousers will not rent or sell information that directly identifies you, without your consent, to unrelated third parties, for their direct marketing purposes or otherwise, except as stated in this Privacy Policy. We may share your information with our parent company and its affiliates.
We (and our parent/affiliates) may share your information with our third-party service providers that provide assistance with operating or hosting the Site; providing or fulfilling the products and services you request; authorizing and processing of your payments; performing fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, website evaluation, data analysis, Site improvements, and, where applicable, data cleansing, marketing, promotions and other services performed on our behalf or on behalf of our parent or affiliates.

Some parts of the Site may contain embedded content controlled by third parties (e.g., social media) for services such as social sharing, commenting and displaying video or images. When you interact with these services, they may collect information from and about you and your interaction with their content, including the URL of the web page you are visiting. This activity will be subject to the privacy policy of and your settings for the third party network or service. Please be aware that they may track your activity, including through the use of cookies or similar technology, without you needing to interact with them.

In addition, we may share or transfer information about you to unrelated third parties:

when you engage in activities that are sponsored by third parties (e.g., cobranded offerings);
for online analytics purposes (e.g., with Google Analytics);
if required to do so by law or to comply with a legal requirement, judicial proceeding, court order, or legal process;
to investigate a possible crime, such as fraud or identity theft; or
when we believe it is necessary to protect the rights, property, or safety of Meyer Trousers associates or other persons.

We may use or share information that does not reasonably identify you with any third party and for any purpose.


Opt out

You may withdraw your previously provided consent and elect not to receive marketing or promotional communications from Meyer Trousers. If you have established an account or signed up for our email list, you will have an opportunity to opt-out of receiving marketing or promotional emails or other such promotional communications from us by clicking on the Manage My Subscription link at the bottom of the email or by sending an email to [email protected]. Please note that removal of user information from our database or “opting-out” will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. Following receipt of a request from you, we will promptly refrain from sending you marketing or promotional communications within the timeframes required by applicable law.
If you establish an account, you may still receive certain types of communications even if you have not opted-in to receive them because these types of communications may be necessary in order to maintain an account on the Site. Please note that removal of user information from our database or “opting-out” will not cease any transactional emails related to your online order or any emails related to your loyalty program that we may send to you.


User requests and corrections of or questions relating to user information

If your name, e-mail, postal address, telephone number or other contact information changes you can make changes via My Account. If you have a request or question relating to such information, including use by our affiliates for direct marketing purposes, you can email us by sending an email to [email protected]. Following receipt of a request from you, we will take reasonable steps to update or correct your information.


Additional terms & conditions; other services

Use of our Site and other Services is subject to our Terms & Conditions., which are incorporated by reference. This Privacy Policy also may be supplemented by additional terms and conditions that apply to certain other services.


Other sites

This Site may link from several points to third party websites. Meyer has no control over third party privacy policies, which may differ from this Privacy Policy. Please examine the privacy policies of such third parties prior to submitting any personal information. Neither Meyer nor its parent, affiliates, or service providers control the content that appears on any third party sites and do not endorse any of their products or services. Links to third party sites are provided solely for your convenience and any submission of data to such sites should be performed at your sole risk.



1. Description and scope of data processing

On our website we give users the option to register by providing personal data. When doing so, the data is entered into an entry form, transferred to us and stored. The following data is collected as part of the registration process:

(1) Name

(2) Address (invoicing and shipping)

(3) E-mail address

(4) Company

(5) Title

(6) Telephone number, fax number

We will share your personal data only with service providers employed in the execution of your order. These are limited to

Web Support
Brunnenstraße 181
10119 Berlin, Germany

The following data is also stored at the time of registration:

(1) The user’s IP address

(2) The date and time of registration

2. Purpose and legal basis of the data processing

If registration is required to fulfil a contract, the contractual party to which is the user or the performance of precontractual measures, the additional legal basis for processing data is Article 6(1)(b) GDPR.

3. Period of storage and erasure

The data will be erased as soon as it is no longer required to achieve the purpose of its collection in accordance with Article 17(1)(a) GDPR.

This is the case to fulfil a contract or perform precontractual measures during the registration process, if the data is no longer required to perform the contract. After conclusion of the contract, it may be necessary to store the contractual partner’s personal data to fulfil contractual or legal obligations .

MEYER-HOSEN AG reserves the right to irrevocably delete your user account and data without giving a reason in the event of misuse.

4. Right to object and right to rectification

As a user, you have the option to cancel the registration and to object to the processing of your personal data. You can modify the stored data we have about you.

If the data is required to fulfil a contract or to perform precontractual measures, advance deletion of the data is possible insofar as there are no contractual or legal obligations for deletion that contradict this. You can send a request to delete your data to [email protected].



1. Description and scope of data processing

On our website there is the option to subscribe to a free newsletter. When signing up for the newsletter, data from the entry form is transferred to us.

(1) E-mail address

(2) First name and surname (only for newsletter registration during an order or from the user dashboard)

In addition, the following data is collected on registration:

(1) The date and time of registration

Your consent for processing the data will be obtained during the registration process and you will be referred to this data protection statement.

No data is disclosed to third parties in connection with data processing for the sending of newsletters. This data shall only be used to send the newsletter.

2. Purpose and legal basis of the data processing

Collection of the user’s e-mail address is used to send the newsletter.

The legal basis for the processing of data after registration for the newsletter by the user if consent has been obtained is Article 6(1)(a) GDPR.

3. Period of storage and erasure

The data will be erased as soon as it is no longer required to achieve the purpose of its collection in accordance with Article 17(1)(a) GDPR. The user’s e-mail address shall be stored as long as the newsletter subscription is active.

4. Right to Revocation

As a user, there is always the possibility to revoke your approval to the advertising mail according to art. 7 paragraph 3 DSGVO with effect for the future. In every newsletter, there is a corresponding link to unsubscribe.


Contact form

1. Description and scope of data processing

On our website there is a contact form that can be used to contact us electronically. If a user chooses this option, the data entered into the entry form will be transmitted to us and stored. This data is:

(1) Name

(2) E-mail address

(3) Telephone number

The following data is also stored at the time of sending the message:

(1) Date and time of contact

Alternatively, you have the option to contact us via the e-mail address [email protected]. In this case, the user’s personal data transmitted with the e-mail will be stored.

We will not distribute the data to third parties in this context. The data is solely used to process the conversation.

2. Purpose and legal basis of the data processing

We only process the personal data entered in the contact form to facilitate contact. This is also the necessary legitimate interest in processing the data.

The other personal data processed during submission is used to prevent misuse of the contact form and ensure the security of our IT systems.

The legal basis for processing data is Article 6(1)(f) GDPR. If the aim of contact is to conclude a contract, Article 6(1)(b) GDPR is also a legal basis for processing.

3. Period of storage and erasure

The data will be erased as soon as it is no longer required to achieve the purpose of its processing in accordance with Article 17(1)(a) GDPR. For personal data from the contact form and that which has been sent by e-mail, this is the case when the conversation with the user ends. The conversation is considered to have ended when it is clear from the circumstances that the matter in hand has been fully clarified.

Additional personal data collected during submission will be erased as soon as the purpose has expired.

4. Right to object and right to rectification

As a user, you have the option at any time to withdraw your consent to the processing of personal data in accordance with Article 7(3) GDPR with effect for the future. If the user contacts us by e-mail, they may object to the storage of their personal data at any time. Send any queries in both cases to [email protected]. The conversation cannot be continued in such a case.

In this case, all personal data stored during contact will be erased.


Use of session cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files which are saved in the user’s web browser or by the user’s web browser on their computer system. When a user visits a website, a cookie may be saved on their operating system. This cookie contains a characteristic character string which allows the browser to be clearly identified when the website is visited.

When visiting our website, users are informed of the use of cookies. Reference is also made to this data protection notice in this regard.

We use cookies to make our website more user-friendly. Some elements of our website require the accessing browser to be identified even after changing pages.

The following data is stored using cookies:

(1) Shopping basket information

(2) Accessed product pages

(3) Wish list

(4) Checkout data for guest orders

2. Purpose and legal basis of the data processing

The purpose of using the cookies that are required for technical matters is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change.

Cookies are required for the following applications:

(1) Displaying the shopping basket

(2) Displaying the product pages accessed

(3) Displaying the wish list

(4) Displaying checkout data for guest orders

The user data collected by cookies that are required for technical matters is not used to generate user profiles.

The legal basis for the processing of personal data using technically necessary cookies is Article 6(1)(f) GDPR.

3. Length of storage, erasure and right of objection and deletion

Cookies are stored on the user’s computer and transmitted from it to our website. You, as the user, therefore have full control over the use of cookies. You can disable or restrict the transmission of cookies by adjusting the settings in your web browser. Cookies which have already been saved may be deleted at any time. This can also be done automatically. If you disable cookies for our website, it may no longer be possible to fully use all the website’s functions.


Google Analytics (tracking cookies)

1. Description and scope of data processing

This website uses anonymised Google Analytics, a web analysis service from Google Inc. (“Google”). Google Analytics uses “cookies”—text files stored on your device to enable use of the website to be analysed. The information collected by cookies is usually sent to a Google server in the USA and stored there.

By anonymising your IP address, it is truncated within the Member States of the EU and the European Economic Area. This truncation removes the personal reference to your IP address.

Based on a contract data processing agreement between MEYER-HOSEN AG and Google Inc., Google evaluates website use and website activity based on the information collected and provides other services associated with Internet use. The IP address sent by your browser is not combined with the Google data.

You have the option to prevent cookies being stored on your device by choosing the relevant settings in your browser. By applying this type of settings, however, not all functions of this website can be used in their entirety.

You can find further information on the terms and conditions of use and data protection for Google Analytics at and at

2. Purpose and legal basis of the data processing

MEYER-HOSEN AG uses Google Analytics to analyse and regularly improve use of the website. The statistics obtained from this allow us to optimise our content and to make it more interesting for you.

Our legitimate interest in the use of Google Analytics is in improving our services to users. The legal basis for processing your personal data is thus Article 6(1)(f) GDPR.

3. Period of storage and erasure

Due to the anonymisation of IP addresses, the data collected with a personal reference is deleted immediately.

Data at user and event level, which is linked with cookies, user IDs and advert ID, are subject to a standard storage period of 26 months.

4. Right to object and right to rectification

You can prevent the collection of data generated by the cookies and on your use of the website (including your IP address) by Google as well as the processing of this data by Google, by downloading and installing the browser plug-in available at the following link.


Google Maps

On our website we use the Google Maps service from “Google” (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this service, we are able to display interactive maps for you directly on the website and allow you to use the map feature conveniently.

When you visit our website, Google receives the information corresponding to the subpages that you have accessed on our website. This occurs regardless of whether or not you are logged in to a Google user account. If you are logged in with Google your data will be associated directly with your account. If you do not want your data to be associated with your Google profile, you will need to log out before clicking on the Google Maps button. Google stores your data as user profiles and uses them for advertising and market research purposes and/or for any necessary changes to the design of its website. This type of analysis is carried out in particular to provide personalised advertising and to inform other users on social networks about your activity on our website (even for users who are not logged in).

The legal basis for processing your personal data is the balancing of interests, in accordance with Article 6(1)(f) GDPR. Our legitimate interest arises from identifying the opportunity to offer users convenient use of the map feature to find a suitable dealer close to where they are.

For more information on the purpose and scope of data collection and processing by the plug-in provider, please refer to the provider’s privacy policy. You will also find further information about your rights and about how to adjust your settings to protect your privacy.

This is currently available via the following link: .

Google also processes your personal data in the US and is subject to the EU-US Privacy Shield, which can be viewed via the following link: .

You have the right to object to creation of these user profiles; in order to exercise your right you will need to contact Google.


Google AdWords

Our website uses the online advertising program “Google AdWords”. This analytics service is a product developed by Google Inc. (“Google”) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA).

We use both the Conversion Tracking tool and the Remarketing tool.

We use the Conversion Tracking tool to provide users of our website with advertisements that may interest them while they are on other websites. A cookie will be placed on your computer as soon as you click on an advertisement displayed by Google. This cookie will only be temporarily placed on your computer and will not contain any personal data, so you will not be able to be identified personally. The cookie tells us that you have clicked on an advertisement and what activity you performed on the website to which you were redirected.

The legal basis for processing this data is Article 6(1)(f) GDPR. Our legitimate interest in the use of this service arises from the displaying of targeted advertising and the analysis of the effectiveness of this advertising.

You can prevent cookies from being installed by selecting the appropriate settings in your browser. This may mean, however, that you are not able to use all of the features on the website fully.

You can also disable personalised advertising in Google’s advertising settings. You will find instructions via the following link: .

You can also find out how to disable third-party cookies by visiting the Network Advertising Initiative opt-out page at and using the opt-out information provided there.

Further information about the processing of your personal data and Google’s privacy policy can be found at: .

The Remarketing tool allows us to provide our users with advertising that may be of interest to them on other websites. To do this, we analyse users’ interactions on our website, which provides information about their interests. The cookie stores a piece of code in the browsers of users who visit other Google services or websites on the Google network. This code identifies the web browser on a particular computer, but does not allow identification of an individual person.

The legal basis for processing this data is Article 6(1)(f) GDPR. Our legitimate interest in the use of this service arises from the displaying of targeted advertising.

You can disable Google cookies by following the link below and downloading and installing the plug-in provided there:

Further information about the processing of your personal data and Google’s privacy policy can be found via the following link: . “


Rights of data subjects

If your personal data is processed, you are the data subject in accordance with the GDPR and you have the following rights vis-à-vis the controller:

1. The right to information

In accordance with Article 15 GDPR, as a data subject within the meaning of GDPR you have the right of access vis-à-vis the controller to the respective personal data, the right to rectification in accordance with Article 16 GDPR, the right to erasure in accordance with Article 17 GDPR, the right to restriction of processing in accordance with Article 18 GDPR, the right to object to processing in accordance with Article 21 GDPR and the right to data portability in accordance with Article 20 GDPR. The limitations according to Sections 34 and 35 BDSG (new version) apply to the right of access and the right to erasure.

You have a right of access for the purposes of processing, the categories of processed personal data, the categories of recipients of your personal data, and complaints to a supervisory authority in accordance with Article 77(1) GDPR.

You also have the right to request information on whether personal data concerning you will be transferred to a third country or to an international organisation. In this regard, you can request information on the appropriate safeguards in accordance with Article 46 GDPR related to transfer.

To safeguard your right to information, please write, identifying yourself clearly, to:

Hauptstraße 30
51580 Reichshof-Denklingen
E-mail: [email protected]
Fax: +49 2296 8950

2. Limitation of the right to erasure

The right to erasure is not granted in accordance with Article 17(3) GDPR if the processing is necessary

(1) to exercise the right of freedom of expression and information;

(2) to fulfil a legal obligation which requires processing in accordance with the law of the Union or the Member States to which the controller is subject to or to perform a task that is carried out in the public interest or in the exercise of official authority vested in the controller;

(3) for reasons in the public interest in the area of public health in accordance with Article 9(2)(h) and (i) and Article 9(3) GDPR;

(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) GDPR, if the right provided in (a) is likely to render impossible or seriously impair the achievement of the objectives of this processing, or

(5) to establish, exercise or defend legal claims.

3. Right to information

If you have asserted the right to rectification, erasure or restriction of processing vis-à-vis the controller, the controller is obliged in accordance with Article 19 GDPR to inform all recipients to whom the personal data concerning you was disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or would involve a disproportionate effort.

You have the right vis-à-vis the controller to information on these recipients.

4. Automated individual decision-making, including profiling

You have the right under Article 22(1) GDPR not to be subject to a decision based solely on automated processing, including profiling, which has legal effects for you or similar significant adverse effects for you. This does not apply if the decision

(1) is necessary for the conclusion or performance of a contract between you and the controller,

(2) is permissible under the law of the Union or the Member States to which the controller is subject, and this law provides adequate measures to safeguard your rights and freedoms and your legitimate interests, or

(3) is made with your express consent.

However, these decisions may not be based on special categories of personal data in accordance with Article 9(1) GDPR, unless Article 9(2)(a) or (g) applies and suitable steps to protect rights and freedoms and your legitimate interests have been taken.

In the cases stated in (1) and (3), the controller will take suitable steps to safeguard rights and freedoms and your legitimate interests, including at least the right to obtain human intervention on the part of the controller, to express your own point of view and to contest the decision.



Minors must not transmit any personal data to us without the consent of their legal guardians. As part of our online presence, we do not process any knowingly acquired personal data of minors.

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